GoodSeeker Blog

Your 20-Year Anniversary Is More Than a Celebration—It’s a Strategic Storytelling Opportunity Most Companies Miss

A 20-year anniversary is more than a celebration—it’s a rare opportunity to capture impact stories, strengthen your brand, and build a long-term engagement strategy.

Narrative Infrastructure: How CEOs and Exit Advisors Make Value Visible Through Story-Based Proof

Most businesses aren’t undervalued—they’re under-explained. Learn how narrative infrastructure makes value visible, credible, and transferable.

GoodSeeker and Phenom A Perfect match

GoodSeeker + Phenom: How High-Trust Employer Brands Win with Story Infrastructure, Not Just Content

How a Storybank Brings Two-Generation (2Gen) Grant Making to Life

How impact stories and a Storybank help funders understand, measure, and communicate two-generation (2Gen) grantmaking.

Story-Driven Small and Certified Supplier Strategy Playbook

Certification can open doors, but only performance keeps them open. This playbook shows certified small businesses how to use strategic storytelling to position themselves as vendors of choice—competing on merit, proving value at every stage of the supplier lifecycle, and building lasting customer trust.

How Impact Stories Help School Marketers and Recruiters Reach Students, Parents, and Staff

Discover how authentic impact stories can help schools build trust, boost engagement, and showcase real value to students, parents, and staff.

Hidden Fuel for OKRs: How Behind-the-Scenes Stories Drive Performance and Engagement

Unlock the hidden power of storytelling in OKRs. Learn how real-world narratives drive engagement, transparency, and strategic alignment for lasting impact.

Why Your KPIs Aren’t Inspiring Action—and How Stories Can Fix That

Transform KPIs into action with storytelling. See how a story bank inspires teams, engages stakeholders, and makes metrics meaningful for any business or nonprofit.

How Team and Talent Stories Turn Employees Into Marketing Advocates

How Employee Stories Make Teams Part of Your Marketing Strategy

Supercharged In-House PR: How a Growing Story Bank Helps PR Teams Partner for Success

Learn how PR teams can overcome common challenges—like uncovering hidden stories, staying connected with internal teams, and engaging experts—by building a collaborative story bank that fuels impactful narratives and strengthens partnerships across the organization.

Overcoming the Hardest Challenges in In-House PR: How a Growing Story Bank Changes the Game

Discover how PR teams can build brand reputation, and secure consistent media coverage with a growing story bank and actionable storytelling strategies.

GoodSeeker Features to Support Ethical Storytelling Goals for Nonprofit Growth in 2025

Learn how GoodSeeker helps nonprofits embrace ethical storytelling with tools for consent, inclusivity, and authenticity to foster trust and drive growth in 2025.

How Strategic Storytelling Can Transform Economic Development Organizations

Discover how storytelling can drive economic growth for EDOs attracting businesses, boosting community support, and securing funding. Learn strategies to build a story.

How to Use Stories As a Tool to Succeed as New Leader

New leader? Fast-track your success with impact stories! Build trust, inspire your team, and drive growth with a powerful Story Bank.

Top Five Challenges to Leading Strategic Initiatives and How Impact Stories Help

Learn how impact stories can help leaders overcome the top challenges in managing strategic initiatives, from aligning stakeholders to measuring success.

25 Ideas, Clues, and Tips to Find Storytellers who can help your School Grow

25 Ideas, Clues, and Tips to Find Storytellers who can help your Nonprofit Grow

Linking CSR Commitments with Storytelling for Authenticity and Proof Commiment

Make the case for Using a Story Bank to Support CSR

10 Goals for Sales Leaders Boosted by Impact Stories

A bank of testimonial stories can help sales succeed in new ways

8 Goals for L&D Boosted by Employee Stories

Short summary of top L&D goals and how employee stories can help

A Guide to Using Stories as a Superpower for Better Learning and Development (L&D)

Build an Impact Story Bank to Help Overcome Nonprofit Challenges and Improve Performance Metrics

Top 10 Nonprofit Challenges and How Stories Help: With ROI Examples

Checklist: Ready to Build an Impact Story Bank?

Use this checklist to determine if you have a big opportunity to collect more impact and success stories from teams and employees.

Enhanced ESG Reporting with Stakeholder Stories

Top reasons and benefits of incorporating story collection systems for ESG reporting

Non-Profit Storytelling - Part 4: How to Find Fresh Story Leads from Your Nonprofit CRM & Fundraising Software

How to use your fundraising software and data as an indicator of who and when to ask for stories to increase engagement, boost donations, enhance your nonprofit’s brand in 2024

Using Stories as a Savvy Solopreneur

Collecting stories as a solopreneur is key to grow your business, build your brand, and attract new clients.

Non-Profit Storytelling - Part 3: How You Can Use a Story Bank to Make the Best Use of Google Ad Grants for Nonprofits

Learn how your nonprofit can use Google Ads to promote content and increase donations.

Non-Profit Storytelling - Part 2: 12 Key Moments for Non-Profits to Ask for Stories

12 Key Moments for Non-Profits to Ask for Stories - GoodSeeker

Non-Profit Storytelling - Part 1: Who to Ask for Nonprofit Impact Stories

Learn who to ask for stories and how it benefits your nonprofit organization.

10 Ways You Can Use Camp Stories to Grow Year-Round 🌱

How GoodSeeker can be the memory box you need to attract campers and counselors, foster your alumni network, and expand your reach year-round.

15+ Great Ways to Use Employee Stories

Practical use cases for collecting employee stories

How to Use Storytelling to Promote Internal Mobility

Trusted employee stories promote internal mobility, jobs and build trust.

20 Ways to Spot Willing Storytellers in Every Organization

Tips on the who and when to ask for stories

GoodSeeker Featured as top “8 Recruitment Marketing Tools You Need Right Now”

GoodSeeker noted as a Top Recruitment Marketing Tool by Rally Recruitment Marketing

Journaling at Work to Boost Employee Mental Wellness

19 Awesome Employee Story Campaign Ideas 👈

Celebrate employee success using employee content you can keep forever and use for recruiting, marketing, and promoting your inclusive culture!

GoodSeeker Interview and Product Breakdown

How GoodSeeker works and the benefits of employee stories as compliment to job ads

23 Story-Worthy Moments At Work 💙

Use these employee story prompts to collect employee content from interns, mentors, leadership, and more.

5 Keys to Employee Story Success 👈

We created this guide to help you increase support, sustainability, and ROI of your employee story program. ✅

Why You Need to Use Employee Stories to Drive More Quality Candidates to Open Jobs

Learn why employee stories are key to hire more quality candidates and improve your company culture.

Increase Candidate Engagement + 6 Other Reasons You Must Collect Employee-Generated Content in 2022

Whether you’re a recruiter, a talent brand specialist, a marketer, or an HR assistant - you know that attracting and retaining the best talent in 2021 was not an easy task.

What is Company Culture? And How Do You Improve it? With Employee Stories

Company culture is a key component to attracting and retaining employees. In this blog post we explore what is company culture and how to improve it with employee stories.

Updated June 2022: Employee Stories Toolkit for Recruitment Marketing Ideas

Recruitment marketing ideas for using employee stories to attract talent and show values of a company.

3 Recruitment Marketers on LinkedIn We’re Taking Notes From

Learn from these 3 recruitment marketers who work in talent acquisition, employer branding, and employee engagement.

Zapier Integration with GoodSeeker ⚡

Integrate Zapier with GoodSeeker by connecting our employee storytelling platform to the other apps you use like Slack, Gmail, and Google Sheets!

Now Available: Story Campaigns 📝

Learn how to use employee story campaigns to boost culture, attract new candidates, and improve your employer branding.

Introducing: Nudges! 👈

Learn what a nudge is in GoodSeeker, how to use it, and how it can help you create a call to action tied to your employee stories!

Announcing Our New Mobile App! 📱

Use GoodSeeker on your phone with iOS app

Just Added: Advocacy 📣

Learn about GoodSeeker's new Advocacy feature and how it can take your employee stories to the next level.

Video Editor on the Mobile App 📹

Learn how you can now spice up your GoodSeeker employee stories by editing videos on the mobile app!

Ta-da! Now Submit Testimonials 📚

Learn how to easily collect GoodSeeker testimonial stories seemlessly from stakeholders outside your organization!

New @Mention Feature 💬

Use @ to mention and recognize employees with GoodSeeker.

Embed feeds of stories on your website 🔗

Learn how to easily embed feeds of employee stories on your website to showcase your work stories anywhere!

New! Branded Colors 🌈

Learn how easy it is to alter the colors of your GoodSeeker employee stories to more accurately reflect your employer branding.

New Feature: Request A Story! 📬

Request stories from employees

Dedicated Spotlight Pages! 🔦

Learn what a GoodSeeker spotlight page is and how to use it to enhance your employee stories and employee spotlights!

Try Our New Image Editor + Canva Integration! ✏️

Get creative and have fun by editing the images affiliated with your employee stories!

Best Practices for Onboarding New Employees Remotely 

Are there any best practices you would recommend when onboarding new employees remotely (i.e. an interview style, technology, questions, etc.)? What has NOT worked for you?

Best communication strategies for remote teams?

GoodSeeker Answers: What are some communication strategies that every company with remote employees should implement and WHY?

GoodSeeker Answers: Use stories to onboard New Employees 

Are there any best practices you would recommend when onboarding new employees remotely?

Hiring the Best Employees in the New Normal Era

What are the big recruitment challenges for SMBs today and what tools and resources are available to help them succeed?

Recruiters Are Story Seekers and Storytellers 

Recruiters wear many hats. They seek talent, solve problems, help foster culture, and so much more. But have recruiters ever thought of themselves as Story Seekers?

Enhance remote Culture Initiatives with stories

What are bigger cultural initiatives you’re doing to keep your remote employees engaged and connected?

The Importance of Core Values

Why are core values so important? How can they be lived out in business and through processes?

Strong Company Values Using GoodSeeker and Stories

Livestream with Natasha Delisle-Barrow

On our GoodSeeker Stories Livestream, we spoke with London based cultural transformation specialist Natasha Delisle-Barrow.

How can HR improve the remote work experience and how can they recognize remote workers?

Here are 3 idea to make the remote work experience more rewarding including using stories.

Livestream with Susanna Rantanen

In our GoodSeeker Stories Livestream with employer branding pro Susanna Rantanen we discuss employer awareness, employee storytelling, and challenges in talent marketing today.

Livestream with Tracie Sponenberg

On our latest GoodSeeker Stories Livestream we spoke with Tracie Sponenberg whose Chief People Officer at The Granite Group, co-founder of DisruptHR NH & HR Rebooted, and a coffee lover. We asked her about storytelling in the workplace and so much more.

GoodSeeker's Top Values-Driven Employers of Greater Washington Area Announced

GoodSeeker’s Top 20 Values-Driven Large and Mid-size Employers of the Greater Washington Area. GoodSeeker reviews over a 1000+ companies to find top employers committed to values and employee success.

Weekly List of Top Values-Driven Employers Roundup (5/3/21)

Each week we search for companies that have a commitment to culture and employee success.

Weekly List of Top Values-Driven Employers Roundup (4/16/21)

Each week we search for companies that have a commitment to culture and employee success.

Weekly List of Top Values-Driven Employers Roundup (3/22/21) 

Each week we search for companies that have a commitment to culture and employee success.

Weekly List of Top Values-Driven Employers Roundup (3/15/21)

Each week we search for companies that have a commitment to culture and employee success.

Employee Spotlights vs. Testimonials vs. Employee Stories — How They’re Different & Why You Should Care

Learn about the important differences between employee spotlights, employee testimonials and employee stories.

GoodSeeker's Top Values Driven Employers of Greater Washington D.C. Announced

GoodSeeker announced its Top 20 Values Driven Employers of Greater Washington D.C list.

Voice on Values: Episode #1

Candid interview with job seekers on what makes company values believable.

Weekly List of Top Story-Rich Employers Roundup (2/15/21)

Each week we search for companies that have a commitment to culture and employee success.

What Human Capital Data SEC Requirements Mean and How Stories Help

Publicly traded companies are now required to share human capital information. GoodSeeker explores how authentic employee stories that are celebrated and visibly reinforced will help your Trust Index.

Weekly List of Top Story-Rich Employers Roundup (2/1/21) 

These growing companies with headquarters from Oregon to Maryland, go above and beyond to celebrate employees. 

Weekly List of Top Story-Rich Employers Roundup (1/18/21) 

Congratulations to these employers who made our Top Story-Rich Employers List (1/18/21). 

What We Learned About Company Culture After Researching Over 1000 Employers

After our extensive research, here are some insights into what we learned so far after researching over 1000 employers.

Thank You Story-Rich Employers and GoodSeeker Users

A Thanksgiving message from your friends at GoodSeeker.

GoodSeeker’s Inaugural Top Story-Rich Employers of Nashville Announced

Nashville Methodology for Job Seekers

Great cultures are built with stories

Good Work Stories with LearnSpectrum CEO Nat Emery

Interview with CEO of LearnSpectrum Nat Emery

Why We Created Values-Driven Employer List

GoodSeeker finds top companies hiring today, strong company values

Erik Ayers, GoodSeeker CEO on People Talk

Erik Ayers, GoodSeeker CEO was recently featured on PeopleTalk.

Request a Story from Others

We are excited to announce this new feature that allows team members to request a story efficiently!

Meet This Young Professional: Isabel Wadsworth, inspiring graduates to find their career path

Isabel Wadsworth (Izzy) is a student, athlete, and young professional from Lake Wales, FL. A current senior at Randolph-Macon College and Client Delivery Intern at Riva Solutions, Isabel is committed to helping young men and women bridge the gap between their education and careers.

6 Steps After Signing Up With GoodSeeker

So, you've created your GoodSeeker account (yay)! Here are 6 next steps to take after signing up.

25 Unique work moments as a source for stories

Things happen at work all the time that can be the inspiration for a GoodSeeker story.

5 Reasons your Company Needs GoodSeeker: Best for remote work

GoodSeeker Inc. offers employee storytelling to help connect work culture, clients, future talent, and employee’s emotional well-being.

Employee Story: Vijaya Koneru

Meet GoodSeeker’s past intern, Forbes under30 scholar, innovator and mentor: Vijaya.

Featured Employer: Square Root

A Texas software company on a mission to connect with their team, clients, and community; Square Root is a customer-inspired certified great place to work.

Featured Employer: Brains on Fire, Inc.

Brains on Fire creative agency dedicated to marketing in a more community-centered, human way.

Featured Employer: Eventbrite

A leading global platform made for creators and listed as a great place to work on countless job sites, Eventbrite is the go-to tool for anyone to create, share, find and attend events that fuel their passions.

Featured Employer: VIPKid

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