GoodSeeker Blog

Your impact is real. Your proof shouldn't be a scramble. Here's the nonprofit communications strategy that builds a story bank that works.

May 27, 2026

A practical look at how StoryBanks help operational leaders turn hidden insight into faster action and better outcomes.

March 25, 2026

Most businesses aren’t undervalued—they’re under-explained. Learn how narrative infrastructure makes value visible, credible, and transferable.

August 15, 2025

Certification can open doors, but only performance keeps them open. This playbook shows certified small businesses how to use strategic storytelling to position themselves as vendors of choice—competing on merit, proving value at every stage of the supplier lifecycle, and building lasting customer trust.

June 25, 2025

Discover how authentic impact stories can help schools build trust, boost engagement, and showcase real value to students, parents, and staff.

February 20, 2025

Unlock the hidden power of storytelling in OKRs. Learn how real-world narratives drive engagement, transparency, and strategic alignment for lasting impact.

December 27, 2024

How Employee Stories Make Teams Part of Your Marketing Strategy

December 12, 2024

Learn how PR teams can overcome common challenges—like uncovering hidden stories, staying connected with internal teams, and engaging experts—by building a collaborative story bank that fuels impactful narratives and strengthens partnerships across the organization.

December 11, 2024

Discover how PR teams can build brand reputation, and secure consistent media coverage with a growing story bank and actionable storytelling strategies.

October 30, 2024

Discover how storytelling can drive economic growth for EDOs attracting businesses, boosting community support, and securing funding. Learn strategies to build a story.

September 25, 2024

Learn how impact stories can help leaders overcome the top challenges in managing strategic initiatives, from aligning stakeholders to measuring success.

September 7, 2024

September 7, 2024

September 5, 2024

Make the case for Using a Story Bank to Support CSR

August 22, 2024

A bank of testimonial stories can help sales succeed in new ways

August 22, 2024

Short summary of top L&D goals and how employee stories can help

July 17, 2024

Use this checklist to determine if you have a big opportunity to collect more impact and success stories from teams and employees.

July 17, 2024

Top reasons and benefits of incorporating story collection systems for ESG reporting

January 16, 2024

Collecting stories as a solopreneur is key to grow your business, build your brand, and attract new clients.

October 2, 2023

Learn how your nonprofit can use Google Ads to promote content and increase donations.

September 5, 2023

12 Key Moments for Non-Profits to Ask for Stories - GoodSeeker

July 14, 2023

Learn who to ask for stories and how it benefits your nonprofit organization.

February 5, 2023

Practical use cases for collecting employee stories

February 2, 2023

Trusted employee stories promote internal mobility, jobs and build trust.

December 7, 2022

Tips on the who and when to ask for stories

September 29, 2022

July 5, 2022

Celebrate employee success using employee content you can keep forever and use for recruiting, marketing, and promoting your inclusive culture!

June 21, 2022

We created this guide to help you increase support, sustainability, and ROI of your employee story program. ✅

June 28, 2022

Use these employee story prompts to collect employee content from interns, mentors, leadership, and more.

March 31, 2022

Learn why employee stories are key to hire more quality candidates and improve your company culture.

December 2, 2021

Recruitment marketing ideas for using employee stories to attract talent and show values of a company.

March 12, 2021

Learn about the important differences between employee spotlights, employee testimonials and employee stories.

December 18, 2019

Opinion and research on importance of employee experience in 2020. Including ideas for getting help from marketing.

December 3, 2021

Company culture is a key component to attracting and retaining employees. In this blog post we explore what is company culture and how to improve it with employee stories.

January 28, 2020

Interviewed 32 professional recruiters and got their insight on how marketing and recruiting best work together to attract talent.

October 4, 2021

Are there any best practices you would recommend when onboarding new employees remotely (i.e. an interview style, technology, questions, etc.)? What has NOT worked for you?

July 25, 2021

January 8, 2021

After our extensive research, here are some insights into what we learned so far after researching over 1000 employers.

February 26, 2021

Candid interview with job seekers on what makes company values believable.

February 18, 2021

Publicly traded companies are now required to share human capital information. GoodSeeker explores how authentic employee stories that are celebrated and visibly reinforced will help your Trust Index.

August 11, 2021

Are there any best practices you would recommend when onboarding new employees remotely?

September 28, 2020

Erik Ayers, GoodSeeker CEO was recently featured on PeopleTalk.

August 5, 2021

Recruiters wear many hats. They seek talent, solve problems, help foster culture, and so much more. But have recruiters ever thought of themselves as Story Seekers?

July 28, 2021

Why are core values so important? How can they be lived out in business and through processes?

August 17, 2020

Things happen at work all the time that can be the inspiration for a GoodSeeker story.

April 29, 2019

Looking to find out the latest news on employer brand statistics? This roundup is the right place for you.

June 1, 2020

Why GoodSeeker Exists

August 26, 2021

GoodSeeker Answers: What are some communication strategies that every company with remote employees should implement and WHY?

January 12, 2022

Whether you’re a recruiter, a talent brand specialist, a marketer, or an HR assistant - you know that attracting and retaining the best talent in 2021 was not an easy task.