GoodSeeker Events

February 20, 2025

Hidden Fuel for OKRs: How Behind-the-Scenes Stories Drive Performance and Engagement

Unlock the hidden power of storytelling in OKRs. Learn how real-world narratives drive engagement, transparency, and strategic alignment for lasting impact.

Feb 20, 2025

Erik Ayers

Big Ideas

December 27, 2024

How Team and Talent Stories Turn Employees Into Marketing Advocates

How Employee Stories Make Teams Part of Your Marketing Strategy

Supercharged In-House PR: How a Growing Story Bank Helps PR Teams Partner for Success

Learn how PR teams can overcome common challenges—like uncovering hidden stories, staying connected with internal teams, and engaging experts—by building a collaborative story bank that fuels impactful narratives and strengthens partnerships across the organization.

Overcoming the Hardest Challenges in In-House PR: How a Growing Story Bank Changes the Game

Discover how PR teams can build brand reputation, and secure consistent media coverage with a growing story bank and actionable storytelling strategies.

How Strategic Storytelling Can Transform Economic Development Organizations

Discover how storytelling can drive economic growth for EDOs attracting businesses, boosting community support, and securing funding. Learn strategies to build a story.

Top Five Challenges to Leading Strategic Initiatives and How Impact Stories Help

Learn how impact stories can help leaders overcome the top challenges in managing strategic initiatives, from aligning stakeholders to measuring success.

Build an Impact Story Bank to Help Overcome Nonprofit Challenges and Improve Performance Metrics

Top 10 Nonprofit Challenges and How Stories Help: With ROI Examples

Checklist: Ready to Build an Impact Story Bank?

Use this checklist to determine if you have a big opportunity to collect more impact and success stories from teams and employees.

Enhanced ESG Reporting with Stakeholder Stories

Top reasons and benefits of incorporating story collection systems for ESG reporting

Non-Profit Storytelling - Part 4: How to Find Fresh Story Leads from Your Nonprofit CRM & Fundraising Software

How to use your fundraising software and data as an indicator of who and when to ask for stories to increase engagement, boost donations, enhance your nonprofit’s brand in 2024

Using Stories as a Savvy Solopreneur

Collecting stories as a solopreneur is key to grow your business, build your brand, and attract new clients.

Non-Profit Storytelling - Part 3: How You Can Use a Story Bank to Make the Best Use of Google Ad Grants for Nonprofits

Learn how your nonprofit can use Google Ads to promote content and increase donations.

Non-Profit Storytelling - Part 2: 12 Key Moments for Non-Profits to Ask for Stories

12 Key Moments for Non-Profits to Ask for Stories - GoodSeeker

Non-Profit Storytelling - Part 1: Who to Ask for Nonprofit Impact Stories

Learn who to ask for stories and how it benefits your nonprofit organization.

10 Ways You Can Use Camp Stories to Grow Year-Round 🌱

How GoodSeeker can be the memory box you need to attract campers and counselors, foster your alumni network, and expand your reach year-round.

15+ Great Ways to Use Employee Stories

Practical use cases for collecting employee stories

How to Use Storytelling to Promote Internal Mobility

Trusted employee stories promote internal mobility, jobs and build trust.

20 Ways to Spot Willing Storytellers in Every Organization

Tips on the who and when to ask for stories

Journaling at Work to Boost Employee Mental Wellness

19 Awesome Employee Story Campaign Ideas 👈

Celebrate employee success using employee content you can keep forever and use for recruiting, marketing, and promoting your inclusive culture!

5 Keys to Employee Story Success 👈

We created this guide to help you increase support, sustainability, and ROI of your employee story program. ✅

23 Story-Worthy Moments At Work 💙

Use these employee story prompts to collect employee content from interns, mentors, leadership, and more.

Why You Need to Use Employee Stories to Drive More Quality Candidates to Open Jobs

Learn why employee stories are key to hire more quality candidates and improve your company culture.

Updated June 2022: Employee Stories Toolkit for Recruitment Marketing Ideas

Recruitment marketing ideas for using employee stories to attract talent and show values of a company.

Employee Spotlights vs. Testimonials vs. Employee Stories — How They’re Different & Why You Should Care

Learn about the important differences between employee spotlights, employee testimonials and employee stories.

A brand-building case for Employee Experience as a priority in 2020.

Opinion and research on importance of employee experience in 2020. Including ideas for getting help from marketing.

What is Company Culture? And How Do You Improve it? With Employee Stories

Company culture is a key component to attracting and retaining employees. In this blog post we explore what is company culture and how to improve it with employee stories.

How Marketing Can Help Recruiting Attract Talent

Interviewed 32 professional recruiters and got their insight on how marketing and recruiting best work together to attract talent.

Best Practices for Onboarding New Employees Remotely

Are there any best practices you would recommend when onboarding new employees remotely (i.e. an interview style, technology, questions, etc.)? What has NOT worked for you?

5 Reasons your Company Needs GoodSeeker: Best for remote work

GoodSeeker Inc. offers employee storytelling to help connect work culture, clients, future talent, and employee’s emotional well-being.

How can HR improve the remote work experience and how can they recognize remote workers?

Here are 3 idea to make the remote work experience more rewarding including using stories.

Strong Company Values Using GoodSeeker and Stories

What We Learned About Company Culture After Researching Over 1000 Employers

After our extensive research, here are some insights into what we learned so far after researching over 1000 employers.

Voice on Values: Episode #1

Candid interview with job seekers on what makes company values believable.

What Human Capital Data SEC Requirements Mean and How Stories Help

Publicly traded companies are now required to share human capital information. GoodSeeker explores how authentic employee stories that are celebrated and visibly reinforced will help your Trust Index.

GoodSeeker Answers: Use stories to onboard New Employees

Are there any best practices you would recommend when onboarding new employees remotely?

Enhance remote Culture Initiatives with stories

What are bigger cultural initiatives you’re doing to keep your remote employees engaged and connected?

5 Reasons Employees Actually Enjoy Using GoodSeeker

Thank You Story-Rich Employers and GoodSeeker Users

A Thanksgiving message from your friends at GoodSeeker.

Erik Ayers, GoodSeeker CEO on People Talk

Erik Ayers, GoodSeeker CEO was recently featured on PeopleTalk.

Recruiters Are Story Seekers and Storytellers

Recruiters wear many hats. They seek talent, solve problems, help foster culture, and so much more. But have recruiters ever thought of themselves as Story Seekers?

The Importance of Core Values

Why are core values so important? How can they be lived out in business and through processes?

25 Unique work moments as a source for stories

Things happen at work all the time that can be the inspiration for a GoodSeeker story.

13 Exciting Employer Brand Statistics for Ambitious HR Marketers

Looking to find out the latest news on employer brand statistics? This roundup is the right place for you.

Hiring the Best Employees in the New Normal Era

What are the big recruitment challenges for SMBs today and what tools and resources are available to help them succeed?

Why GoodSeeker

Why GoodSeeker Exists

Best communication strategies for remote teams?

GoodSeeker Answers: What are some communication strategies that every company with remote employees should implement and WHY?

Increase Candidate Engagement + 6 Other Reasons You Must Collect Employee-Generated Content in 2022

Whether you’re a recruiter, a talent brand specialist, a marketer, or an HR assistant - you know that attracting and retaining the best talent in 2021 was not an easy task.

Jan 12, 2022

Olivia Schwartz

GoodSeeker Blog

A Collection of Ideas, Expertise, and Use Cases.

Hidden Fuel for OKRs: How Behind-the-Scenes Stories Drive Performance and Engagement

How Team and Talent Stories Turn Employees Into Marketing Advocates

Supercharged In-House PR: How a Growing Story Bank Helps PR Teams Partner for Success

Overcoming the Hardest Challenges in In-House PR: How a Growing Story Bank Changes the Game

How Strategic Storytelling Can Transform Economic Development Organizations

Top Five Challenges to Leading Strategic Initiatives and How Impact Stories Help

25 Ideas, Clues, and Tips to Find Storytellers who can help your School Grow

25 Ideas, Clues, and Tips to Find Storytellers who can help your Nonprofit Grow

Linking CSR Commitments with Storytelling for Authenticity and Proof Commiment

10 Goals for Sales Leaders Boosted by Impact Stories

8 Goals for L&D Boosted by Employee Stories

Build an Impact Story Bank to Help Overcome Nonprofit Challenges and Improve Performance Metrics

Checklist: Ready to Build an Impact Story Bank?

Enhanced ESG Reporting with Stakeholder Stories

Non-Profit Storytelling - Part 4: How to Find Fresh Story Leads from Your Nonprofit CRM & Fundraising Software

Using Stories as a Savvy Solopreneur

Non-Profit Storytelling - Part 3: How You Can Use a Story Bank to Make the Best Use of Google Ad Grants for Nonprofits

Non-Profit Storytelling - Part 2: 12 Key Moments for Non-Profits to Ask for Stories

Non-Profit Storytelling - Part 1: Who to Ask for Nonprofit Impact Stories

10 Ways You Can Use Camp Stories to Grow Year-Round 🌱

15+ Great Ways to Use Employee Stories

How to Use Storytelling to Promote Internal Mobility

20 Ways to Spot Willing Storytellers in Every Organization

Journaling at Work to Boost Employee Mental Wellness

19 Awesome Employee Story Campaign Ideas 👈

5 Keys to Employee Story Success 👈

23 Story-Worthy Moments At Work 💙

Why You Need to Use Employee Stories to Drive More Quality Candidates to Open Jobs

Updated June 2022: Employee Stories Toolkit for Recruitment Marketing Ideas

Employee Spotlights vs. Testimonials vs. Employee Stories — How They’re Different & Why You Should Care

A brand-building case for Employee Experience as a priority in 2020.

What is Company Culture? And How Do You Improve it? With Employee Stories

How Marketing Can Help Recruiting Attract Talent

Best Practices for Onboarding New Employees Remotely

5 Reasons your Company Needs GoodSeeker: Best for remote work

How can HR improve the remote work experience and how can they recognize remote workers?

Strong Company Values Using GoodSeeker and Stories

What We Learned About Company Culture After Researching Over 1000 Employers

Voice on Values: Episode #1

What Human Capital Data SEC Requirements Mean and How Stories Help

GoodSeeker Answers: Use stories to onboard New Employees

Enhance remote Culture Initiatives with stories

5 Reasons Employees Actually Enjoy Using GoodSeeker

Thank You Story-Rich Employers and GoodSeeker Users

Erik Ayers, GoodSeeker CEO on People Talk

Recruiters Are Story Seekers and Storytellers

The Importance of Core Values

25 Unique work moments as a source for stories

13 Exciting Employer Brand Statistics for Ambitious HR Marketers

Hiring the Best Employees in the New Normal Era

Why GoodSeeker

Best communication strategies for remote teams?

Increase Candidate Engagement + 6 Other Reasons You Must Collect Employee-Generated Content in 2022

Featured Posts

Hidden Fuel for OKRs: How Behind-the-Scenes Stories Drive Performance and Engagement

Why Your KPIs Aren’t Inspiring Action—and How Stories Can Fix That

Supercharged In-House PR: How a Growing Story Bank Helps PR Teams Partner for Success

GoodSeeker Features to Support Ethical Storytelling Goals for Nonprofit Growth in 2025

How Strategic Storytelling Can Transform Economic Development Organizations

Top Five Challenges to Leading Strategic Initiatives and How Impact Stories Help

25 Ideas, Clues, and Tips to Find Storytellers who can help your Nonprofit Grow

Linking CSR Commitments with Storytelling for Authenticity and Proof Commiment

A Guide to Using Stories as a Superpower for Better Learning and Development (L&D)

Build an Impact Story Bank to Help Overcome Nonprofit Challenges and Improve Performance Metrics

Checklist: Ready to Build an Impact Story Bank?

Non-Profit Storytelling - Part 2: 12 Key Moments for Non-Profits to Ask for Stories

10 Ways You Can Use Camp Stories to Grow Year-Round 🌱

15+ Great Ways to Use Employee Stories

How to Use Storytelling to Promote Internal Mobility

20 Ways to Spot Willing Storytellers in Every Organization

GoodSeeker Featured as top “8 Recruitment Marketing Tools You Need Right Now”

GoodSeeker Interview and Product Breakdown

Updated June 2022: Employee Stories Toolkit for Recruitment Marketing Ideas

Recruiters Are Story Seekers and Storytellers

Employee Spotlights vs. Testimonials vs. Employee Stories — How They’re Different & Why You Should Care

GoodSeeker's Top Values Driven Employers of Greater Washington D.C. Announced

Voice on Values: Episode #1

What Human Capital Data SEC Requirements Mean and How Stories Help