I'm often asked why GoodSeeker exists.
My Eureka moment came when I (as a former CMO) had the opportunity to work with recruiting and HR. I learned a lot about employee sentiment, employee ambassadors, and the impact of anonymous employer review sites. I learned that the perception of your employer brand is formed well ahead of anyone talking to you, and that the people you hope to attract (talent, customers, partners, donors, etc.) trust employees a lot more than marketing and advertising.
When I asked one candidate why they selected another employer they said, "I couldn't see what success looked like behind the scenes." At that point I started to realize how many good stories are rarely captured inside companies, and that's what people relate to most.
As a services marketer and recruiter I've come to learn that it's the stories behind the award that people want to see. They connect stakeholders to your culture and brand in a more relatable way.
The picture below is a culmination of an internal competition. Super fun and I'm glad I saved the pic. But what you don't see are the hundreds of postive stories that led to this moment. Great examples of employees supporting company values, demonstrating valuable skills, and revealing hidden talents, etc. Shortly thereafter I launched GoodSeeker to help organizations capture culture and brand building moments shared by employees.
GoodSeeker™ is a story and testimonial creation platform for organizations who want to attract and keep the best employees, clients, partners, and stakeholders. It is for culture rich and values driven organizations who are focused on celebrating employee success and bringing out the best in talent at work. Using GoodSeeker reinforces company values and authenticates brand and culture claims for recruiting and marketing.
We exist to help people realize and remember the meaningful contributions they make at work, and to help the organizations who support them succeed as great employers.
So why Good Stories?
90 percent of the employees we surveyed said they wished leaders noticed the small things and that it matters a lot to them. The ability to observe and appreciate small things is a leadership skill you must have to succeed. People who do it well, bring out the best in others and organizations. They are most often the change agents, culture boosters, brand builders, and growers.
For GoodSeeker, it's all about the givers - the people inside your organization who contribute stories, lessons, ideas and observations. Now is the right time for companies to spend more effort to find them early, give them a voice on values, and to share their unique stories. It's good for people and for business. The stories they share can humanize your brand.
Stories that highlight employees' and their "unique" contributions to your organizational values and brand are an untapped strategic asset. If leveraged that can make a big impact on employee the employee experience and brand reputation.
Erik Ayers, CEO
Email me with any questions: email@example.com