GoodSeeker Featured as top “8 Recruitment Marketing Tools You Need Right Now”

If you work in the recruitment marketing or employer branding you know how valuable trusted content is to attract and retain talent. Employee generated content is a trust magnet.

That's why we are thrilled to be listed and mentioned by Rally Recruitment Marketing as 8 Recruitment Marketing Tools You Need Right Now.

According to a study by Rally Inside, people-focused stories earn twice the engagement over job ads compared to Q4 2021. “Engagement with internal culture content in particular is up by 174%." However, as the article notes, “employers are missing an opportunity:

There is a big opportunity to stand out right now. The amount of employee content being published is down by 40%. If you are looking for a high ROI on recruitment efforts, engage more employees as ambassadors and storytellers.

Companies that make the move to invest more in employee content for talent attraction can also benefit in other areas. It's really an enterprise value investment, and a great way for recruiting, HR and marketing to collaborate on something very strategic -developing talent, amplifying values, and building the employer brand at the same time.

• Help new hires hit the ground faster.
• Keep talent networks warmer.
• Increase employee advocacy.
• Keep remote teams more in-the-know.
• Inspire sharing of ideas and good practices.
• Demonstrate commitments to CSR and ESG.