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Employee Spotlights vs. Testimonials vs. Employee Stories — How They’re Different & Why You Should Care
Learn the difference between employee stories, employee testimonials, and employee stories. Pros and cons of each.
If you work in recruitment marketing or talent acquisition you know that the importance of employer branding in 2021 cannot be understated. Some statistics suggest that 50% of employees will be open to new jobs after the pandemic.
To be an employer of choice you will need more authentic employee-inspired content to show that your culture can thrive even in a remote work world. If company values are more than words on a wall, now is the time to show it.
We have researched more than 2,000 employers looking for best practices in promoting a positive, inclusive, and values-driven workplace. High-end videos, life@ Instagram pages, employee blogs, or a story-rich career page, we’ve seen it all.
Based on our research, companies who promote their values in a believable way and spotlight employee success on a regular basis benefit from Glassdoor and Indeed Culture reviews that average 4.02 — compared to 3.4 for those who do not.
According to LinkedIn’s research, a strong employer brand reduces turnover by 28% and cost per hire by 50%. In addition, 75% of job seekers consider an employer’s brand before even applying for a job (ModernHire).
The time to use more employee generated content to attract talent is now. It’s trusted, relatable (if done correctly), and in a never ending supply (assuming you’re focused on delivering a great employee experience). The benefits are big.
Spotlights vs. Testimonials vs. Stories
We have talked to a lot of companies, candidates and prospects to get their take on the move to more employee-focused content. Who is reading them? What do they accomplish?
Employee spotlights, employee testimonials, and employee stories each bring added value to an organization. Yet although they may have similar goals, they can be different in intent and outcome.
Below we highlight content types and the benefits of each.
Our Bias for Employee Stories
#1 Reason - We built a solution for collecting, centralizing and curating employee stories for engagement, recruiting and marketing. All we think about is helping companies ready to dive in.
Employee Stories are a powerful compliment to your testimonial and spotlight efforts. They are the most valuable type of employee content and serve as a trusted window into an organization’s culture for candidates.
In fact, candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there (LinkedIn). So, if you are actively posting spotlights and testimonials — kudos! Don't overlook the power of employee stories.
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