5 Keys to Employee Story Success 👈

1. Make sure the timing is right.

Ideally, answer yes to all of these questions.

• Leadership has set a tone where the voice of employees matters.
• Leadership has committed to do more to enhance the employee experience.
• Our employer brand and reputation is a priority this year.
• We have clear values and want to do more to reinforce them.

2. Clarify key roles and work as a team.

We highlight 5 main objectives for your program.  Just make sure you have someone thinking about it.

1. Planning - prioritizing content needs and timing for campaigns.
2. Collection - responsible for engaging and coaching employees as storytellers.
3. Internal Sharing - ensures stories are leveraged across departments.
4. External Sharing - ensures approved stories are promoted for recruiting, sales, etc.
5. Leadership Support - ensures that leaders encourage involvement from employees.

3. Create internal champions by linking to goals.

Review plans, documents, and resources to find clear links where employee stories can help other departments and teams. This can boost internal support for your program. Below is a list of some of the most likely company documents that will give you clues. Find opportunities to align employee generated stories with company priorities found in:

• Employee Surveys
• Strategic Plans
• KPIs and OKRs
• Management Scorecards
• Budget priorities
• Hiring Plans