Checklist: Ready to Build an Impact Story Bank?

An impact story bank is a central library that you team can pull from at any time to drive engagement, attract top talent, win new business, and much more. What can you do with a story bank built with GoodSeeker?

Enhance Employee Engagement

• Connecting Employees to the Bigger Picture: When employees see their contributions highlighted, they feel more connected to the company’s mission and values. Regularly sharing impact stories fosters a sense of pride and belonging.
• Recognizing Achievements: Celebrating employee milestones and achievements through stories boosts morale and motivates others to strive for excellence.

Attract Top Talent

• Showcasing Company Culture: Prospective employees are drawn to companies with strong, positive cultures. An impact story bank provides authentic insights into your workplace environment and values.
• Highlighting Employee Experiences: Sharing stories of professional growth, team accomplishments, and personal development can attract candidates who resonate with your company’s ethos.

Win New Business

• Building Trust with Clients: Clients want to know they’re partnering with a company that delivers results. Sharing stories of customer successes and challenges overcome demonstrates your company’s reliability and expertise.
• Demonstrating Value: Impact stories provide concrete examples of how your products or services have made a difference, making it easier for potential clients to see the value you offer.

Retain and Share Knowledge

• Creating a Shared Knowledge Base: An impact story bank ensures that knowledge and experiences are documented and accessible, preventing valuable insights from being lost over time.
• Encouraging Collaboration: Stories of successful projects and partnerships can inspire teams to collaborate and innovate, leveraging the collective experience of the organization.

Support Corporate Goals and CSR Initiatives

• Aligning Stories with Strategic Goals: Highlighting stories that align with corporate goals and CSR initiatives reinforces their importance and encourages ongoing efforts in these areas.
• Demonstrating Impact: For CSR and ESG initiatives, stories provide tangible evidence of your company’s impact, making it easier to communicate progress to stakeholders and the public.

‍Good News. Collecting impactful stories is easier than you might think. By embedding a story-collecting step (and a tool like GoodSeeker) into everyday practices, you can effortlessly gather a wealth of stories that showcase your organization's achievements and impact.

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How Big and Valuable Can Your Story Bank Become?

Below are 31 key company experiences that could be sources of valuable employee impact stories. The first section focuses on story moments that center on the company and it's achievements. The second, and more important, centers on the impact and success of employees. Circle each description if it happens regularly inside your organization. Use this scale at the bottom to assess how easy it would be to build a robust story bank at your company.

COMPANY-FOCUSED IMPACT AND SUCCESS MOMENTS

• Company Anniversaries
• Project milestones
• Customer wins
• CSR & ESG Impact goal achieved
• Corporate goals accomplished
• Customer challenge overcome
• Customer successes
• New products and services launched
• Business expansion
• Partnerships developed
• Product and service Innovations
• Business improvements
• Transformation Initiatives
• Events completed
• Company awards received
• Industry recognition
• Best practices realized

EMPLOYEE-FOCUSED IMPACT AND SUCCESS MOMENTS

• Work anniversaries
• Onboarding achievements
• Volunteer activity
• Ideation shared
• Team milestones
• Certifications obtained
• Achievement and awards
• Training completion
• New skills applied
• Promotions
• Role transitions
• Personal goals obtained
• Customer recognition
• Mentoring achievements

Scoring Guide

• 20 to 30: Building a story bank will be a breeze. You’ll have stories at scale within a month.
• 10 to 20: You are very likely to build a strong story bank within a few months. Dive in.
• Under 10: Collecting stories will be helpful, but it will take more than a few months.

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‍BONUS STORY BANK OPPORTUNITY: STORY-GIVING

A story given is a story captured.

As an organization, you interact with various external stakeholders who contribute to your success. Instead of waiting for testimonials, consider giving stories. Be the inspired organization who takes the time to generate and share stories with external stakeholders as a form of appreciation, recognition, and thankfulness. If the scenarios below happen at your work, you have and even greater opportunity to build a story bank.

• When a customer achieves a goal with your product or service.
• When a partner contributes to your success on a project.
• When a nonprofit gives your team a rewarding volunteer experience.
• When suppliers stay true to their commitments.
• When an industry association provides invaluable learning opportunities for your team.
• When a vendor goes above and beyond and aligns with your values.
• When a consultant you hired hits their goals and more.