SolutionsFeaturesPricingBlogLog InSee How it Helps You 🔎
What's New
Featured Employers 🎉
Start FREE
August 10, 2021

Hiring the Best Employees in the New Normal Era

Recruiting and retaining the best employees has always been challenging, especially for small and midsize businesses. It's become even more complicated since the pandemic began. What are the big recruitment challenges for SMBs today, and what tools and resources are available to help them succeed?

 
As a small to midsize business with remote employees, building your employer brand by differentiating your workplace and culture is key. Although you may not have the same amount of resources to invest in recruitment marketing like larger companies, it’s important to try your best to get noticed as an employer of choice. To do this, your organization has to show that it has heart and soul. After studying over 1000 employers to find those that are the most Values-Driven, one solution we’ve seen is to engage employees in telling your story. As experts, we see a trend toward engaging employees as brand ambassadors to showcase the authentic employee experience.

In fact, we have created a tool that simplifies collecting stories from your employees to help attract and retain talent. Learn more at www.goodseeker.com. 

Authors
Olivia Schwartz
Erik Ayers
Founder and CTO
Olivia Schwartz
view All Posts
Erik Ayers
Founder and CTO
view All Posts
Featured Posts
Your 20-Year Anniversary Is More Than a Celebration—It’s a Strategic Storytelling Opportunity Most Companies Miss
Big Ideas
Narrative Infrastructure: How CEOs and Exit Advisors Make Value Visible Through Story-Based Proof
Big Ideas
GoodSeeker and Phenom A Perfect match
Big Ideas
How a Storybank Brings Two-Generation (2Gen) Grant Making to Life
Big Ideas
Story-Driven Small and Certified Supplier Strategy Playbook
Big Ideas
How Impact Stories Help School Marketers and Recruiters Reach Students, Parents, and Staff
Big Ideas
Hidden Fuel for OKRs: How Behind-the-Scenes Stories Drive Performance and Engagement
Why Your KPIs Aren’t Inspiring Action—and How Stories Can Fix That
Tags
capturing stories
collecting stories
collect stories
describe a company culture
describe the company culture
employee stories
fundraising
fundraising platform
fundraising software
fundraising tool
goodseeker
grow your business
impact stories
Nonprofits
nonprofit storytelling
solopreneur
solopreneur idea
storiesmatter
storiesmatter
storytelling
storytelling
storytelling
storytellingmatters
use stories to grow
what is the company culture
Subscribe
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Follow Us

Explore More Webflow Templates

Go To Catalog
More Posts

You Might Also Like

Your 20-Year Anniversary Is More Than a Celebration—It’s a Strategic Storytelling Opportunity Most Companies Miss
Apr 24, 2026
 by 
Erik Ayers
Big Ideas
Narrative Infrastructure: How CEOs and Exit Advisors Make Value Visible Through Story-Based Proof
Mar 25, 2026
 by 
Erik Ayers
Big Ideas
GoodSeeker and Phenom A Perfect match
Jan 14, 2026
 by 
Erik Ayers
Big Ideas
How a Storybank Brings Two-Generation (2Gen) Grant Making to Life
Dec 18, 2025
 by 
Erik Ayers
Big Ideas
Story-Driven Small and Certified Supplier Strategy Playbook
Aug 15, 2025
 by 
Erik Ayers
Big Ideas
How Impact Stories Help School Marketers and Recruiters Reach Students, Parents, and Staff
Jun 25, 2025
 by 
Erik Ayers

‍GoodSeeker, and related GoodSeeker Spark, is an organizational impact storytelling company and platform. Spotlight skills, values, and positive impact with authentic user generated stories and testimonials.

Welcome
TeamFeaturesPricingLogin
Resources
Terms of ServicePrivacy PolicyCookiesSupport
Contact Us
1775 Tysons Blvd.
Mclean, VA 22102 USA
info@goodseeker.com703-254-0446
Join Our Slack