15+ Great Ways to Use Employee Stories

If you are a company focused on values and employee success you are likely sitting on a treasure chest of growth content. Think of an employee story as a piece of content that is trusted, relatable, and full benefits ... assuming you use them wisely.

1. BRING VALUES TO LIFE: Prove You Walk the Talk‍

Collect and promote employee and leadership stories to reinforce and build trust in company values, CSR and ESG Commitments, DEI&B, and your EVP.

2. WOW PASSIVE CANDIDATES: Get Their Attention Fast

Stand out from other recruiters. Send job role related stories and personalized storyboards that match candidates' interests and link to open jobs.

3. ALTERNATIVE TO TESTIMONIALS: Ask for Stories, Not Testimonials

Customers, partners, alumni all have experience with your culture. Give and get stories from outsiders to recognize teams and boost your brand.

4. BUILD TALENT NETWORKS: Keep Candidates Warm

Make hiring surges a breeze! Share stories to build and nurture talent networks. Keep candidates engaged and ready to talk when the time comes.

5. BETTER JOB DESCRIPTIONS: Every Role Tells a Story‍

Your new career site and fresh job descriptions are sure to convert. Use approved and SEO optimized stories to drive traffic to the top of your funnel.

6. CONTINUOUS LEARNING: The Ultimate Teaching Tool‍

Use stories to capture lessons-learned and the positive impact of training and development. Reinforce new initiatives, policies, and goals.

7. PROJECT MANAGEMENT: Celebrate Milestone Success

Turn project closeouts and status meetings into opportunities to capture lesson-learned and key progress that everyone can rally behind.

8. INSPIRED IDEATION: Fresh Ideas

Run campaigns to capture employee and team stories about ideas in practice that solve unique challenges important to your growth.