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15+ Great Ways to Use Employee Stories
If you are a company focused on values and employee success you are likely sitting on a treasure chest of growth content. Think of an employee story as a piece of content that is trusted, relatable, and full benefits ... assuming you use them wisely.
1. BRING VALUES TO LIFE: Prove You Walk the Talk
Collect and promote employee and leadership stories to reinforce and build trust in company values, CSR and ESG Commitments, DEI&B, and your EVP.
2. WOW PASSIVE CANDIDATES: Get Their Attention Fast
Stand out from other recruiters. Send job role related stories and personalized storyboards that match candidates' interests and link to open jobs.
3. ALTERNATIVE TO TESTIMONIALS: Ask for Stories, Not Testimonials
Customers, partners, alumni all have experience with your culture. Give and get stories from outsiders to recognize teams and boost your brand.
4. BUILD TALENT NETWORKS: Keep Candidates Warm
Make hiring surges a breeze! Share stories to build and nurture talent networks. Keep candidates engaged and ready to talk when the time comes.
5. BETTER JOB DESCRIPTIONS: Every Role Tells a Story
Your new career site and fresh job descriptions are sure to convert. Use approved and SEO optimized stories to drive traffic to the top of your funnel.
6. CONTINUOUS LEARNING: The Ultimate Teaching Tool
Use stories to capture lessons-learned and the positive impact of training and development. Reinforce new initiatives, policies, and goals.
7. PROJECT MANAGEMENT: Celebrate Milestone Success
Turn project closeouts and status meetings into opportunities to capture lesson-learned and key progress that everyone can rally behind.
8. INSPIRED IDEATION: Fresh Ideas
Run campaigns to capture employee and team stories about ideas in practice that solve unique challenges important to your growth.
9. REMOTE ONBOARDING: Give Them a Running Start
Welcome new hires with stories to introduce teams and company values. Make it clear how they can get started fast, and make an impact faster.
10. ACCELERATE CHANGE: Faster Adoption
Adapting to "the new way" is hard. Use stories to reinforce the impact, importance, and adoption of new initiatives, policies, and goals.
11. ENCOURAGE MOBILITY: Discover Hidden Talents
Use stories to spotlight internal roles and teams who are recruiting from within. Promote open jobs and encourage employees to explore new opportunities.
12. INCREASE ADVOCACY: Content That's Less Spammy
Give people a voice and discover new brand ambassadors at all levels. Give them a library of relatable job content that's comfortable to share.
13. WIN NEW CUSTOMERS: Start with People, Not a Pitch
Employee generated stories and testimonial stories you collect from clients show the human side of your services, expertise and brand claims.
Especially For Nonprofits
14. ENGAGE AND ATTRACT VOLUNTEERS: Promote Skills Giving
Quick access to volunteers with the right skills and commitment relieves non-profit pressure. Build a loyal volunteer network using stories to promote their impact.
15. ENGAGE AND ATTRACT VOLUNTEERS: Promote Skills Giving
Quick access to volunteers with the right skills and commitment relieves non-profit pressure. Build a loyal volunteer network using stories to promote their impact.
16. ATTRACT LOYAL SPONSORS: Promote their Commitment
Spotlight the impact of sponsors and employees by sharing recognition stories. And let employees submit stories showing your community impact at scale.
17. BOOST DONATIONS: Every Dollar to Good Use
Use stories about the work people do behind the scenes (staff and volunteers) to spotlight the performance of your organization. A new stream of fundraising content.
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