Livestream with Susanna Rantanen
In our GoodSeeker Stories Livestream with employer branding pro Susanna Rantanen we discuss employer awareness, employee storytelling, and challenges in talent marketing today.
"Storytelling offers a really great platform to grow awareness to get people to interact with the meaning, the purpose, the why's behind what a company's doing and how employees feel about it. There are so many elements within storytelling that can be applied to employer branding and I think it's very unused territory in many ways."
Susanna Rantanen is the co-founder and CEO of her family business Employee Experience Agency Emine. As a modern employer branding expert, talent marketing consultant and coach, Susanna is known in her native Finland as the vanguard of employer branding. Her professional passion is to help aspiring talent marketing professionals building Magnetic Employer Brands and prove the impact and value modern talent marketing will be able to achieve for a growth business. Last year her agency Emine was recognized as one of the Top 10 Employer Branding Agencies in Europe. Susanna has a popular podcast Building a Modern Employer Brand and is soon launching an online learning platform Talent Marketing School where she teaches on-demand how to impact and influence talent audiences with modern talent marketing techniques.