GoodSeeker and Phenom A Perfect match

Today’s candidates don’t trust employer brand claims at face value—and the data is clear. Edelman’s Trust Barometer consistently shows that employees are the most trusted source of information about a company, far more than executives or advertising. LinkedIn reports that candidates are significantly more likely to apply when they can see authentic employee stories, and multiple studies show that user-generated content outperforms brand-created content by 2–3x on engagement and credibility. In short: polished messaging is no longer enough. To prove your employee value proposition (EVP), you need authentic stories at scale—continuously sourced from the people living the experience.

That’s where the synergy between Phenom and GoodSeeker becomes powerful.

This is not a story of competing platforms. It’s a story of complementary strengths—and how recruiting and marketing teams can unify around a shared storytelling system that builds trust, accelerates hiring outcomes, and reduces content bottlenecks.

Phenom Is the Front Door. GoodSeeker Is the Engine.

Phenom excels at delivering a world-class, public-facing candidate experience. It owns the top of funnel: career sites, job discovery, personalization, AI chat, and featured content designed to convert interest into action. Phenom is ideal for showcasing hero stories—a small, curated set of polished, brand-approved narratives that represent your culture to every visitor.

GoodSeeker, by contrast, is not a publishing destination. It is a story infrastructure platform designed to capture, organize, and activate authentic stories from employees, hiring managers, new hires, interns, ERGs, alumni, and partners. GoodSeeker focuses on internal participation, continuous capture, and strategic organization of stories around teams, roles, skills, values, and goals.

Together, they form a complete system: Phenom shows the story. GoodSeeker makes the story possible—and provable.

How GoodSeeker Accelerates the Value Phenom Already Delivers

Recruitment marketing teams often face the same challenge: they know stories convert, but sourcing them is slow, manual, and dependent on a few people. GoodSeeker removes that bottleneck by creating a steady pipeline of authentic, employee-generated stories that marketing teams can curate into Phenom without starting from scratch each time.

GoodSeeker also aligns recruitment marketing and core marketing around a shared asset. Instead of siloed content efforts, both teams draw from the same living story library—reducing duplication, improving consistency, and speeding execution. Internal stories about growth, onboarding, learning, mobility, and impact become external proof points when elevated through Phenom.

Just as importantly, GoodSeeker allows teams to support multiple audiences without diluting the career site. Not every story belongs on the public front door. Some stories fuel learning, engagement, leadership visibility, or DEI efforts internally—while the strongest, most relevant stories are surfaced through Phenom for candidates.

A 10-Step Plan to Integrate GoodSeeker and Phenom

1. Define Story Roles Clearly
   Align on roles: Phenom as the candidate-facing destination; GoodSeeker as the system of record for story capture and organization.
2. Launch Internal Story Campaigns First
   Use GoodSeeker to collect stories tied to roles, teams, locations, values, onboarding, and growth moments.
3. Tag Stories Strategically
   Organize stories in GoodSeeker by job family, department, skills, and values to make downstream activation easy.
4. Curate Hero Stories for Phenom
   Select a small set of high-quality stories from GoodSeeker to feature as polished hero content in Phenom.
5. Embed GoodSeeker Where Deeper Proof Is Needed
   Use GoodSeeker pages to provide richer, more contextual stories without overloading the career site.
6. Add Phenom Chatbot to GoodSeeker Pages
   Embed your Phenom chatbot directly on GoodSeeker story pages so candidates can ask questions, explore roles, and take next steps without friction.
7. Use GoodSeeker CTAs to Drive Phenom Actions
   Configure GoodSeeker calls to action to link directly to Phenom—specific jobs, talent communities, location pages, or job families related to each story.
8. Match Stories to Jobs
   Pair stories about specific roles, teams, or projects with direct links to relevant open positions in Phenom.
9. Create a Feedback Loop
   Monitor which stories drive clicks, applications, and engagement, then prioritize collecting more stories like them.
10. Scale Without Burning Out Marketing
    Keep story capture distributed and continuous in GoodSeeker so Phenom always has fresh, authentic content to showcase.

Not Competitors. A Trust-Building System.

Phenom is optimized for presentation, personalization, and conversion. GoodSeeker is optimized for capture, organization, and reuse. Used together, they transform employer branding from a campaign into a system—one that builds trust, proves EVP claims, and keeps recruiting teams fueled with authentic content.

Phenom helps candidates discover who you are. GoodSeeker ensures you can prove it—at scale.

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