Ask Erik Ayers, and he’ll tell you that the employer branding space is hot right now. And he might be onto something. A 2017 Universum report shows that 69 percent of the world’s most attractive employers plan to invest in social media for employment branding. Meanwhile, Indeed reported in 2014, that 83 percent of job seekers are looking for employer reviews when applying and interviewing with a company. That’s why Ayers started GoodSeeker. In Februrary the company announced it had closed $1.3 million in seed funding led by Capterra founder Michael Ortner.